Case Studies

Nationwide Discount Department Retailer

Retail

Challenges:

  • Retailer experiencing year on year volume decline of 8% as a result of changing shopping habits post-covid
  • Lack of understanding in where pricing opportunities lay

Outcomes:

  • Market research and commercial analysis used to validate pricing opportunity

  • Created new pricing decision framework to implement informed price change enabling increases up to 2.5% pts above inflation

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