AI is reshaping how businesses operate, but embedding AI and monetising AI are not the same thing. Many leadership teams rush to add AI to their offering without first asking the question that actually matters: are customers willing to pay more for it, and if so, why?
In this webinar article, Pearson Ham Group’s Tim Ham, Jason Carley, and Guljeet Sahney share a practical, archetype-led approach to AI monetisation that connects capability to commercial return – and helps you identify exactly where your business is leaving money on the table.
In this article, you’ll learn:
- Why AI is a method, not a proposition – and what that means for how you sell
- The four archetypes most businesses fall into, and the distinct monetisation challenge each one faces
- A clear sequence to follow: customer needs → value proposition → competitive strategy → revenue model
- Real-world examples of how businesses have aligned pricing with value to protect margin and accelerate growth
Want to explore what this means for your business? Get in touch with the PHG team.
