{"id":14311,"date":"2025-05-05T13:59:52","date_gmt":"2025-05-05T12:59:52","guid":{"rendered":"https:\/\/www.pearsonhamgroup.com\/case-studies\/driving-key-account-growth-for-a-leading-supplier-of-clinical-diagnostic-products\/"},"modified":"2025-11-17T12:05:35","modified_gmt":"2025-11-17T12:05:35","slug":"driving-key-account-growth-for-a-leading-supplier-of-clinical-diagnostic-products","status":"publish","type":"case_studies","link":"https:\/\/www.pearsonhamgroup.com\/es\/case-studies\/driving-key-account-growth-for-a-leading-supplier-of-clinical-diagnostic-products\/","title":{"rendered":"Driving Key Account Growth for a Leading Supplier of Clinical Diagnostic Products"},"content":{"rendered":"<p>A leading global supplier to diagnostics companies was under pressure to grow profitability in a highly relationship-driven sales environment. This required a focused approach as a key account growth diagnostics supplier. Despite market leadership, low price realisation from key accounts and increasingly unfavorable commercial terms meant that revenue targets were being missed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A leading global supplier to diagnostics companies was under pressure to grow profitability in a highly relationship-driven sales environment. This required a focused approach as a key account growth diagnostics supplier. Despite market leadership, low price realisation from key accounts and increasingly unfavorable commercial terms meant that revenue targets were being missed.<\/p>\n","protected":false},"featured_media":12021,"template":"","case_studies_sector":[184,192],"class_list":["post-14311","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","case_studies_sector-healthcare-life-sciences-es","case_studies_sector-private-equity-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Key Account Growth for Clinical Diagnostic Products Supplier<\/title>\n<meta name=\"description\" content=\"Accelerate key-account revenue growth for a diagnostics supplier through strategic pricing and account optimisation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pearsonhamgroup.com\/es\/case-studies\/driving-key-account-growth-for-a-leading-supplier-of-clinical-diagnostic-products\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Driving Key Account Growth for a Leading Supplier of Clinical Diagnostic Products\" \/>\n<meta property=\"og:description\" content=\"Accelerate key-account revenue growth for a diagnostics supplier through strategic pricing and account optimisation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pearsonhamgroup.com\/es\/case-studies\/driving-key-account-growth-for-a-leading-supplier-of-clinical-diagnostic-products\/\" \/>\n<meta property=\"og:site_name\" content=\"Pearson Ham Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Pearson-Ham-Group\/61562850703275\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-17T12:05:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pearsonhamgroup.com\/wp-content\/uploads\/2025\/05\/elena-mozhvilo-jMkr1x0re-A-unsplash-1024x681.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"681\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@PearsonHamGroup\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.pearsonhamgroup.com\\\/es\\\/case-studies\\\/driving-key-account-growth-for-a-leading-supplier-of-clinical-diagnostic-products\\\/\",\"url\":\"https:\\\/\\\/www.pearsonhamgroup.com\\\/es\\\/case-studies\\\/driving-key-account-growth-for-a-leading-supplier-of-clinical-diagnostic-products\\\/\",\"name\":\"Key Account Growth for Clinical Diagnostic Products Supplier\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pearsonhamgroup.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.pearsonhamgroup.com\\\/es\\\/case-studies\\\/driving-key-account-growth-for-a-leading-supplier-of-clinical-diagnostic-products\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.pearsonhamgroup.com\\\/es\\\/case-studies\\\/driving-key-account-growth-for-a-leading-supplier-of-clinical-diagnostic-products\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.pearsonhamgroup.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/elena-mozhvilo-jMkr1x0re-A-unsplash.jpg\",\"datePublished\":\"2025-05-05T12:59:52+00:00\",\"dateModified\":\"2025-11-17T12:05:35+00:00\",\"description\":\"Accelerate key-account revenue growth for a diagnostics supplier through strategic pricing and account optimisation.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.pearsonhamgroup.com\\\/es\\\/case-studies\\\/driving-key-account-growth-for-a-leading-supplier-of-clinical-diagnostic-products\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.pearsonhamgroup.com\\\/es\\\/case-studies\\\/driving-key-account-growth-for-a-leading-supplier-of-clinical-diagnostic-products\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.pearsonhamgroup.com\\\/es\\\/case-studies\\\/driving-key-account-growth-for-a-leading-supplier-of-clinical-diagnostic-products\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.pearsonhamgroup.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/elena-mozhvilo-jMkr1x0re-A-unsplash.jpg\",\"contentUrl\":\"https:\\\/\\\/www.pearsonhamgroup.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/elena-mozhvilo-jMkr1x0re-A-unsplash.jpg\",\"width\":6016,\"height\":4000,\"caption\":\"elena-mozhvilo-jMkr1x0re-A-unsplash\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.pearsonhamgroup.com\\\/es\\\/case-studies\\\/driving-key-account-growth-for-a-leading-supplier-of-clinical-diagnostic-products\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.pearsonhamgroup.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Driving Key Account Growth for a Leading Supplier of Clinical Diagnostic Products\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.pearsonhamgroup.com\\\/#website\",\"url\":\"https:\\\/\\\/www.pearsonhamgroup.com\\\/\",\"name\":\"Pearson Ham Group\",\"description\":\"The Pricing Consultancy Specialists\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.pearsonhamgroup.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.pearsonhamgroup.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.pearsonhamgroup.com\\\/#organization\",\"name\":\"Pearson Ham Group\",\"url\":\"https:\\\/\\\/www.pearsonhamgroup.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.pearsonhamgroup.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.pearsonhamgroup.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/PHG_RGB-Logo_Full-Tag_Medium-1.png\",\"contentUrl\":\"https:\\\/\\\/www.pearsonhamgroup.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/PHG_RGB-Logo_Full-Tag_Medium-1.png\",\"width\":4323,\"height\":709,\"caption\":\"Pearson Ham Group\"},\"image\":{\"@id\":\"https:\\\/\\\/www.pearsonhamgroup.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/people\\\/Pearson-Ham-Group\\\/61562850703275\\\/\",\"https:\\\/\\\/x.com\\\/PearsonHamGroup\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pearson-ham-group\\\/posts\\\/?feedView=all\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Key Account Growth for Clinical Diagnostic Products Supplier","description":"Accelerate key-account revenue growth for a diagnostics supplier through strategic pricing and account optimisation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pearsonhamgroup.com\/es\/case-studies\/driving-key-account-growth-for-a-leading-supplier-of-clinical-diagnostic-products\/","og_locale":"es_ES","og_type":"article","og_title":"Driving Key Account Growth for a Leading Supplier of Clinical Diagnostic Products","og_description":"Accelerate key-account revenue growth for a diagnostics supplier through strategic pricing and account optimisation.","og_url":"https:\/\/www.pearsonhamgroup.com\/es\/case-studies\/driving-key-account-growth-for-a-leading-supplier-of-clinical-diagnostic-products\/","og_site_name":"Pearson Ham Group","article_publisher":"https:\/\/www.facebook.com\/people\/Pearson-Ham-Group\/61562850703275\/","article_modified_time":"2025-11-17T12:05:35+00:00","og_image":[{"width":1024,"height":681,"url":"https:\/\/www.pearsonhamgroup.com\/wp-content\/uploads\/2025\/05\/elena-mozhvilo-jMkr1x0re-A-unsplash-1024x681.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@PearsonHamGroup","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.pearsonhamgroup.com\/es\/case-studies\/driving-key-account-growth-for-a-leading-supplier-of-clinical-diagnostic-products\/","url":"https:\/\/www.pearsonhamgroup.com\/es\/case-studies\/driving-key-account-growth-for-a-leading-supplier-of-clinical-diagnostic-products\/","name":"Key Account Growth for Clinical Diagnostic Products Supplier","isPartOf":{"@id":"https:\/\/www.pearsonhamgroup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pearsonhamgroup.com\/es\/case-studies\/driving-key-account-growth-for-a-leading-supplier-of-clinical-diagnostic-products\/#primaryimage"},"image":{"@id":"https:\/\/www.pearsonhamgroup.com\/es\/case-studies\/driving-key-account-growth-for-a-leading-supplier-of-clinical-diagnostic-products\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pearsonhamgroup.com\/wp-content\/uploads\/2025\/05\/elena-mozhvilo-jMkr1x0re-A-unsplash.jpg","datePublished":"2025-05-05T12:59:52+00:00","dateModified":"2025-11-17T12:05:35+00:00","description":"Accelerate key-account revenue growth for a diagnostics supplier through strategic pricing and account optimisation.","breadcrumb":{"@id":"https:\/\/www.pearsonhamgroup.com\/es\/case-studies\/driving-key-account-growth-for-a-leading-supplier-of-clinical-diagnostic-products\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pearsonhamgroup.com\/es\/case-studies\/driving-key-account-growth-for-a-leading-supplier-of-clinical-diagnostic-products\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.pearsonhamgroup.com\/es\/case-studies\/driving-key-account-growth-for-a-leading-supplier-of-clinical-diagnostic-products\/#primaryimage","url":"https:\/\/www.pearsonhamgroup.com\/wp-content\/uploads\/2025\/05\/elena-mozhvilo-jMkr1x0re-A-unsplash.jpg","contentUrl":"https:\/\/www.pearsonhamgroup.com\/wp-content\/uploads\/2025\/05\/elena-mozhvilo-jMkr1x0re-A-unsplash.jpg","width":6016,"height":4000,"caption":"elena-mozhvilo-jMkr1x0re-A-unsplash"},{"@type":"BreadcrumbList","@id":"https:\/\/www.pearsonhamgroup.com\/es\/case-studies\/driving-key-account-growth-for-a-leading-supplier-of-clinical-diagnostic-products\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pearsonhamgroup.com\/es\/"},{"@type":"ListItem","position":2,"name":"Driving Key Account Growth for a Leading Supplier of Clinical Diagnostic Products"}]},{"@type":"WebSite","@id":"https:\/\/www.pearsonhamgroup.com\/#website","url":"https:\/\/www.pearsonhamgroup.com\/","name":"Pearson Ham Group","description":"The Pricing Consultancy Specialists","publisher":{"@id":"https:\/\/www.pearsonhamgroup.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pearsonhamgroup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.pearsonhamgroup.com\/#organization","name":"Pearson Ham Group","url":"https:\/\/www.pearsonhamgroup.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.pearsonhamgroup.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.pearsonhamgroup.com\/wp-content\/uploads\/2023\/10\/PHG_RGB-Logo_Full-Tag_Medium-1.png","contentUrl":"https:\/\/www.pearsonhamgroup.com\/wp-content\/uploads\/2023\/10\/PHG_RGB-Logo_Full-Tag_Medium-1.png","width":4323,"height":709,"caption":"Pearson Ham Group"},"image":{"@id":"https:\/\/www.pearsonhamgroup.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/people\/Pearson-Ham-Group\/61562850703275\/","https:\/\/x.com\/PearsonHamGroup","https:\/\/www.linkedin.com\/company\/pearson-ham-group\/posts\/?feedView=all"]}]}},"_links":{"self":[{"href":"https:\/\/www.pearsonhamgroup.com\/es\/wp-json\/wp\/v2\/case_studies\/14311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pearsonhamgroup.com\/es\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/www.pearsonhamgroup.com\/es\/wp-json\/wp\/v2\/types\/case_studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pearsonhamgroup.com\/es\/wp-json\/wp\/v2\/media\/12021"}],"wp:attachment":[{"href":"https:\/\/www.pearsonhamgroup.com\/es\/wp-json\/wp\/v2\/media?parent=14311"}],"wp:term":[{"taxonomy":"case_studies_sector","embeddable":true,"href":"https:\/\/www.pearsonhamgroup.com\/es\/wp-json\/wp\/v2\/case_studies_sector?post=14311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}