{"id":14510,"date":"2026-02-24T18:00:26","date_gmt":"2026-02-24T18:00:26","guid":{"rendered":"https:\/\/www.pearsonhamgroup.com\/?p=14510"},"modified":"2026-02-26T14:25:47","modified_gmt":"2026-02-26T14:25:47","slug":"pricing-capabilities-webinar-article","status":"publish","type":"post","link":"https:\/\/www.pearsonhamgroup.com\/fr\/pricing-capabilities-webinar-article\/","title":{"rendered":"Pricing Capabilities That Drive Commercial Performance | Webinar Article"},"content":{"rendered":"

Pricing capability is one of the most powerful drivers of commercial performance, yet it\u2019s often overlooked. Many leadership teams focus on the \u201cpricing answer\u201d (the number, the structure, the package) and miss the organisational capability required to optimise pricing decisions day after day.<\/p>\n

In this webinar article, Pearson Ham Group\u2019s Tim Ham<\/strong>, Ulf Avrin<\/strong>, and Andreea Valette<\/strong> share a practical, outcome-led approach to building pricing and monetisation capabilities that protect margin, improve decision quality, and keep pace with market volatility.<\/p>\n

In this article, you\u2019ll learn:<\/h3>\n
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  • What pricing and monetisation capabilities are – and why they matter now<\/li>\n
  • The hidden costs of weak governance, discount discipline and value communication<\/li>\n
  • A clear 4-step path<\/strong> to build capability: outcomes \u2192 assessment \u2192 processes \u2192 enablers<\/li>\n
  • Real-world examples of how capability-building delivered measurable revenue and margin impact<\/li>\n<\/ul>\n

    Complete the form to receive a copy the webinar article.<\/strong><\/p>\n