David is an experienced commercial executive having worked at Board level for over 10 years. Prior to joining Pearson Ham David spent over 20 years leading commercial, buying, merchandising and pricing teams across UK retail and B2B distribution businesses. Most recently David established a leading pricing function within a FTSE25 B2B corporate implementing the latest price optimisation & guidance techniques.

David has a deep passion for pricing value creation and brings a wealth of experience of driving & embedding successful pricing transformation.

David enjoys an active lifestyle outside of Pearson Ham. David is regular gym goer, keen cyclist and amateur gardener. A recent addition to the household is Cooper the English Springer Spaniel who helps David stay at the top of the PH ‘weekly steps challenge’ list.