Guljeet leads Pearson Ham Group’s market insights projects. Within a career that includes a full breadth of pricing and brand marketing research, she brings 20+ years of client-side commercial strategy experience, focused on performance improvement and revenue growth.

Her experience has exposed her to a broad set of challenges across multiple B2B and B2C sectors, including price optimisation, NPD; new segment/market entry (UK & overseas); accelerated growth; and business turnaround. 

Many of her roles have required a hands-on approach and she has worked directly on implementation as much as strategy and planning.