Sean Darlington has joined the senior team at Pearson Ham to develop and lead the revenue
management offering to consulting clients. He brings extensive experience of delivering new
pricing strategies, improving transparency and implementing new pricing solutions, typically in
complex pricing situations requiring dynamic pricing models.

Sean spent over 20 years at British Airways, where he built a new pricing model that adapted to
the emergence of the low-cost carriers, recovered from the 9/11 terror attacks and countered
the 2008 financial crisis. His proven pricing methods delivered industry-leading revenue growth
for the airline.

As Commercial Director at Premier Inn, he built an industry-leading pricing system along with an
integrated commercial model capability. This brought together the disciplines of revenue
management, pricing, sales, ecommerce, digital marketing and distribution to operate as one
single business unit, working from a common decision-making platform.