Many businesses are investing heavily in AI, but struggling to turn that investment into commercial return. The most common mistake is jumping straight to pricing before understanding the value being created, who it matters to, and how that differs by sector and customer context.
In this session, Pearson Ham Group’s CEO Tim Ham, MD Jason Carley, and Head of Insights Guljeet Sahney, cut through the noise with a structured framework for building stronger AI monetisation strategies.
If this feels relevant to you right now, our webinar – Where AI Monetisation Goes Wrong and How To Get It Right – is available to watch on-demand.
You’ll come away with a clearer view of:
- The business archetypes emerging and how AI is affecting them
- How AI monetisation approaches differ across sectors such as software, industrials and professional services
- Why businesses need to define customer value clearly before defining their AI monetisation strategy
- How to spot value leaks, and what great monetisation strategy looks like in practice
Want to explore what this means for your business? Get in touch with the PHG team.
