Money is wasted through neglect of pricing capabilities
Pricing capability is one of the most powerful drivers of commercial performance, yet it’s often overlooked. Many leadership teams focus on the “pricing answer” (the number, the structure, the package) and miss the organisational capability required to optimise pricing decisions day after day.
In this webinar article, Pearson Ham Group’s Tim Ham, Ulf Avrin, and Andreea Valette share a practical, outcome-led approach to building pricing and monetisation capabilities that protect margin, improve decision quality, and keep pace with market volatility.
In this article, you’ll learn:
- What pricing and monetisation capabilities are – and why they matter now
- The hidden costs of weak governance, discount discipline and value communication
- A clear 4-step path to build capability: outcomes → assessment → processes → enablers
- Real-world examples of how capability-building delivered measurable revenue and margin impact
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