Higher education provider — optimised discount structure and process to deliver £1.8m in savings.
Challenge:
Excessive discounting of student fees in regions with strong demand
Limited visibility and governance over discounting
Conflicting internal views over ideal level of discounting
Outcomes:
£1.8m (16%) forecast reduction in discounting from lower levels
Simplified structure reduced burden on recruitment team
Defined structure reduced confusion as to differing discounts across students
Ongoing review of discounts ensured alignment with broader business objectives
+£
1.8 m
savings delivered from optimised discount structure and process
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