Case Studies

Higher Education Provider

Education & Public Sector


  • Excessive discounting of student fees in regions with strong demand
  • Limited visibility and governance over discounting
  • Conflicting internal views over ideal level of discounting


  • £1.8m (16%) forecast reduction in discounting from lower levels
  • Simplified structure reduced burden on recruitment team
  • Defined structure reduced confusion as to differing discounts across students
  • Ongoing review of discounts ensured alignment with broader business objectives


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