Case Studies

National Home Delivery Restaurant Chain

Food & Beverage


  • Market chaser with significant reliance on a long and outdated list of promotions (high-low pricing strategy)
  • Recent decline in volume after Covid19 period has resulted in lots of recent ad-hoc price increases, resulting in a sub-optimal pricing structure
  • Franchisee ownership required non-corporate members to be part of discussions to ensure maximum buy in


  • New price structure defined, using assessed price potentials to optimise price points within their current structure
  • Promotion scoring to assess optimal promotional strategy, defining which promotions to streamline, and timelines for the remaining to maximise effectiveness

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Case Studies

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