Why we’re growing and what it means for the future

With Pearson Ham Group already well established in the UK, France and Spain, the company has continued its growth across the EU with entry into the German and Swedish markets, while also recently securing a new presence in the USA.  

In addition to expanding both its brand and market presence, the growth enables Pearson Ham Group to capture a larger share of its key markets and diversify into new ones, while simultaneously improving access to talent and building stronger international alliances. 

Germany: New markets and a strong network 

Pearson Ham Group has already established a strong customer base in Germany, having recently won one of its largest retail accounts in the country.  

Following a highly successful launch event in September 2024, the company is seeking to further expand its market share through its engaged local network, having already established credibility with an attractive unique value proposition and strong results for clients. 

Tim Ham, CEO of Pearson Ham Group, said: “We are applying the same principles of strong ethics, outstanding service and effective digital transformation to clients in every new territory.  

“Our success in Germany shows that while it’s important to make sure our offer is right locally, the foundations that have helped our company grow remain relevant no matter where we’re based.”  

Sweden and the Nordics: From entry to expansion 

Pearson Ham Group’s entry into the Swedish market is being facilitated through a partnership with Swedish pricing consultancy Implity, with the approach already having landed a new customer within the food and beverage industry.  

Pearson Ham Group Managing Director EU, Ulf Avrin, said: “Implity has a great reputation and excellent relationships within Sweden. The partnership provides us with a valuable entry point into this key market while enabling them to significantly scale their services to a broad range of clients.” 

Sweden also represents an opportunity for Pearson Ham Group to capitalise on its depth of experience in supporting industrial manufacturing organisations, with Scandinavia home to a significant number of multinational brands in this sector.  

Ulf added: “While they are, of course, all different, they also show a lot of similarities, such as having a very small home market, but a lot of international markets.  

“How do you manage pricing across 180 countries? How do you manage sales organisations that are globally distributed while maintaining a level of consistency? So, we can really leverage our previous experiences to a high degree. 

“As our partner, Implity will have the role of leading projects, while we provide resources in technology, consulting, analytics and any other support that is needed for that specific scope. 

“Culturally we’re similar in the sense that we are equally concerned about making it happen in companies. It’s not enough to provide a great strategy and present opportunities. You also need to help people make it happen in the organisations. And that’s a very strong alignment between ourselves.”  

Americas: Growth through partnership working 

Pearson Ham Group is also building several partnerships to help solidify and expand its presence across a number of other market segments. 

Now a PriceFX partner, the company was proud sponsor of the pricing platform’s Accelerate Atlanta 2024 even, with ongoing collaboration between the two organisations enabling PHG to clearly demonstrate its points of differentiation within these markets.  

Tim Ham explained: “As both the world’s largest economy and a highly pricing driven environment, it is imperative that we can quickly establish ourselves and demonstrate why our reputation for value creation is so deserved. 

“Our work with PriceFX provides a great opportunity to do just that and we are also exploring a partnership with the Professional Pricing Society, which will further enable our delivery of truly outstanding service.” 

The strategy is already delivering results for Central American clients, with Edgard Mailaro, revenue growth manager at FIFCO Costa Rica, saying: “I consider the development of our team as our top priority. I’d like to thank Pearson Ham Group for their dedication and for raising the knowledge of the team in such a powerful way and to continue building the Revenue Management of the future within FIFCO.” 

Reaping the benefits of expansion 

As well as enabling Pearson Ham Group to grow its footprint and enhance its reputation worldwide, the company’s expansion is also facilitating a more dynamic, rewarding and secure work environment.  

Tim Ham added: “Every new territory represents new opportunities for professional development and career growth. Not only can we bring on the best new advisors in the country, but we can bring through our more staff into new management positions that make the most of the talents they offer.” 

To learn more about how Pearson Ham Group can help your business, contact one of our expert consultants.