We help our clients be more successful through better pricing

We are an award-winning consultancy that specialises in pricing

This means that if you have a challenge with anything related to pricing, commercial models (how you charge for the products or services you provide) or revenue management – we can help. Our experienced pricing and strategy experts have worked with businesses across many sectors and in many geographies. Read and hear more about our approach, and why we believe we are different.

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Our Approach

Watch Bach Nguyen, Director at Pearson Ham Group, talk about our approach and how we work.

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Our Passion

Listen to CEO, Tim Ham and Director Ines Llerena del Blanco talk about our passion for what we do.

What we do

Pricing Strategy

A holistic and varied process placing different emphasis on activities to help a client understand the pricing dynamics for their market.


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Pricing Review

Comprehensive review to assess and prioritise pricing opportunities, with detailed plans on how best to seize the identified opportunities.  Three variants offered – rapid, standard and in-depth.


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Commercial Model Review

A process to review how a company captures and communicates values with review of 6 key elements – value & pricing proposition, packaging, revenue streams, price structure, denomination & timing and discounting.


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Pricing Organisation & Capabilities

The development of pricing capabilities and processes for clients to be more effective in pricing.  Areas include governance and decision making, skills development, tool development, KPI creation, reporting.


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Price Optimisation

In-depth analysis of price elasticity variations to inform where and how price levels can be optimised


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Price Increase Campaign

Assessment to identify ambitious and confident price increases by segment, delivered through an integrated campaign that proactively manages value leakage and validate prices through pilot testing.


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Promotions Strategy & Optimisation

A holistic review of promotion strategy, identifying areas of opportunities in line with the commercial strategy, including modelling alternatives and communication design.


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Discount Optimisation

Definition of optimal starting point for discounts with consideration of the structure (systematic differentiation) and management (discretionary discounts) delivered through a change programme of sales team training, pilot testing and roll out.


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Pricing Solution Selection

We help organisations to select the best fit in terms of pricing technology though a proven approach and methodology that ensures covering the solution’s adoption across the organisation.


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