Sebastian de Pedro

Business Development Manager of Factor Sales

Sebastian de Pedro

Business Development Manager of Factor Sales

Seb is the Business Development Manager at Factor Sales, the automotive insights component owned by Pearson Ham Group. Since joining in August 2025, he has focused on partnering with motor factors and suppliers to deliver data-driven intelligence that drives sales growth, operational efficiency, and stronger market positioning.

Seb brings extensive experience in client engagement and strategic partnerships from his previous work in the knowledge-on-demand industry. At AlphaSights, he supported private equity clients on high-profile, multi-million-pound projects across the globe, mentoring colleagues and working closely with hundreds of investment professionals to enable smarter decision-making.

Based in London, Seb combines a data-led approach with strong relationship management and stakeholder engagement to turn insights into measurable business outcomes.

Outside of work, Seb enjoys football, travelling, cooking, countryside walks, pub outings, and spending time with family.

Background
AlphaSights
Mossy Earth

Education
BSc International Development,
University of Reading
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