Retail reinvention only works when pricing does.
Many retailers are investing heavily in innovation, experience and sustainability, yet still struggle to translate this into consistent commercial performance. The issue is rarely value creation. It’s the ability to capture that value through pricing, promotions and mix.
In this on-demand conversation, Ulf Avrin, Managing Director Europe at Pearson Ham Group, speaks with Johan Munck, former CEO of Polarn O. Pyret, on leading a retail turnaround during disruption, and rethinking value creation and monetisation at speed.
If you’re shaping pricing, commercial models or retail strategy, this is a practical look at how to turn value creation into value capture and make pricing a driver of sustainable growth.
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