An image of Gorsa Canyon waterfall to illustrate the loss of revenue due to lack of monetisation implementation.

PHG Monetisation Mastery Research : Unlocking Revenue Growth

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Turn Lost Value into Growth

Discover how leading businesses are embedding monetisation into their DNA to unlock sustainable revenue growth.

Our latest monetisation master report uncovers where businesses are leaving value on the table and how to turn missed opportunities into growth. Packed with pricing strategy insights, it highlights the drivers of margin optimisation and shows proven ways to unlock up to 24% more profitability. Whether you are looking for fresh growth opportunities or a practical value capture study, this report offers actionable guidance to help leaders transform pricing into a strategic advantage.

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The Value You’re Missing

Our monetisation report, based on insights from over 270 senior leaders across six sectors, reveals how companies are leaving billions in unrealised revenue behind and how to capture it.

What You’ll Learn

  • Why only 1 in 5 businesses demonstrate strong monetisation capabilities.
  • How Monetisation Masters are achieving 40%+ revenue growth.
  • The four critical value dimensions where businesses are losing revenue.
  • Sector-specific insights to help you prioritise opportunities.

At A Glance

+ 270 Leaders Surveyed

Insights from C-Suite and Senior Executives

6 Sectors Analysed

Consumer, Healthcare, Industrials, Software & Tech, Financial & Professional Services

£ 14 billion

The amount UK businesses are collectively leaving on the table

+ 40 % Revenue Growth

What Monetisation Masters achieve on average

“UK businesses are collectively leaving at least £14 billion on the table through weak monetisation capabilities.”

Tim Ham, CEO

Start Closing the Gap Today

 
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