Our team understands the sector and its unique challenges well. We are able to propose a selection of solutions that will achieve successful outcomes for our clients. Whether it’s pricing strategy, product packaging, customer segmentation or developing sales strategies and discount structures, we are able to bring the latest thinking from inside the sector.
The choice of a SaaS pricing model is a strategic lever that directly impacts acquisition, retention, and monetisation. An effective model should reflect the value the customer gains from the product. It’s not just about setting a price, but about designing a pricing architecture that maximises adoption and engagement.
Adopting a differentiated pricing approach allows you to effectively address different customer segments (SMEs, mid-sized, and large enterprises).
This can be achieved through tiered subscriptions, modular options, and tailored upsell or cross-sell strategies aligned with each persona.
SaaS pricing is never static. Testing, analysing, and adjusting prices through A/B testing, customer data analysis, and discount strategy optimisation help improve conversion and retention while maximising Lifetime Value (LTV). If needed, define a migration plan for existing customers to minimise churn risk.
Business and operating model transformation is providing the catalyst for new and more profitable commercial (pricing) models. Cloud migration is a clear case in point. It opens up opportunities for software vendors to increase annual recurring revenue (ARR) by 300-500% per customer. But vendors could be missing out by not fully understanding what customers value, their industry dynamics and the readiness of their infrastructure. So how can you as a software company develop the customer insight and strategic targeting needed to fully monetise cloud migration?
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