Pearson Ham Group partnered with a leading national funeral services provider to redesign its pricing, packaging, and customer experience. This value uplift was achieved by shifting from product‑led pricing to a value‑based model, which strengthened customer trust, improved clarity of choice, and unlocked £1m in projected annual revenue uplift.
The organisation operates an extensive branch network serving diverse cultural and faith communities across the UK. With recent volume pressure and evolving consumer expectations, leadership saw a strategic opportunity to modernise pricing, improve value communication, and create more intuitive service packages that better support families’ needs. Pearson Ham Group was engaged to assess pricing headroom, redesign offer architecture, and elevate the customer journey through clearer, experience‑led packaging.
The strategy is forecasted to deliver £1m in revenue uplift over 12 months from price increases, packaging and communication improvements.
Funeral services require both commercial sensitivity and emotional intelligence. By aligning pricing with perceived value and streamlining the decision‑making process, the organisation strengthened customer trust while enhancing profitability. This case illustrates how pricing modernisation can simultaneously improve experience and commercial performance in sensitive service sectors.
If you’d like to explore how improved pricing strategy, packaging, and value communication could strengthen your organisation’s performance, the Pearson Ham Group team is here to help. Let’s talk.
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revenue uplift driven by targeted pricing optimisation and improved packaging architecture.
A clearer commercial framework, creating alignment and consistency across markets and teams.
Improved organisational capability, with teams better equipped to communicate value and execute the strategy.
Stronger performance governance, enabling faster, data-led decision-making at executive level.
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