Case Studies

Online Home Exchange Platform

Tourism & Leisure


  • Future-proof commercial model with a new pricing model to support new services and partnerships
  • Aim to capitalise on the trend towards staycations and realise long-term customer growth
  • Legacy pricing model meant customers paid an annual fee for unlimited usage
  • Help realise customer behaviour change to support new commercial model


  • New model enables 10% revenue improvement over 3 years
  • 20% increase in total customer count over a 3-year period
  • Ownership and management team alignment on new direction for commercial model
  • End-to-end customer journey review and development of non-pricing levers to improve customer experience

Case Studies

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