For many businesses, pricing levels and structures don’t fully reflect variance in price elasticities, customer value or competitive contexts. This results in wasted margins or impeded market performance. Our pricing experts use a wide selection of methodologies and research to build pricing assumptions and inform pricing scenario models.
B2C Price Optimisation
We follow a robust analytical process to set price, monitor performance and enable iterative change. Price elasticities are derived using a range of methodologies including historic analysis, market research and price testing. Advanced statistical modelling techniques incorporate the insights to help define the appropriate new price levels.
B2B Price Optimisation
Our team use a robust methodology to identify and capture margin improvement opportunities. Value is created from a more rigorous approach to pricing, governance, and commercial tactics. The process includes in-depth analysis of sales data, market research, price strategy workshops and direct observation of sales activities.