A nationwide fertility clinic network faced pricing pressures from competitors’ promotional strategies but lacked internal expertise to respond effectively. We developed a data-driven pricing framework tailored to each clinic’s market position and treatment portfolio to unlock new revenue streams.
The fertility clinic network faced competitive pressure through increased ‘consumerisation’ and promotional discounting in the market. Despite pricing being crucial to meeting business objectives, they needed dedicated pricing expertise to drive sustainable growth and better patient outcomes.
The project is expected to increase revenues by 6% to 8%, factoring in volume trade-offs and market competition. It also provided a strategic roadmap for price growth deployment with minimal risk, tailored to local pricing variations by clinic and treatment.
This project leveraged proven methodologies in healthcare pricing, supported by strong project management and extensive pricing expertise. We utilised a broad range of data points to build a strategy based on solid hypotheses rather than intuition. The approach ensured adaptability and collaboration, optimising value within existing resources while addressing pricing challenges effectively.
By leveraging data-driven pricing strategies, healthcare providers can improve financial health without compromising patient trust. Our work with this fertility clinic proves that a smart pricing model can drive sustainable growth and better patient outcomes.
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6-8% revenue growth through tapping into customer willingness to pay with volume implications understood and considering competitive dynamics
Organisational pricing conviction developed through the projects where practice managers were informed and consulted about the learnings and next steps
Low risk deployment of price changes by targeting clinics and treatments where competitors were higher priced
Balanced pricing adjustments to maintain affordability while boosting financial sustainability.
