Market Research

Successful brands integrate data-driven and customer-centric insights at the core of their strategy. Our market research experts can work with you to build bespoke research capabilities to meet your business objectives.

Actionable Insights

Our research is designed to provide a clear view of your customer’s attitudes and perceived value for money, and to bring a critical layer of understanding into real price perceptions and price expectations. Insights highlight opportunities to strengthen a brand’s value proposition and enable confident pricing strategy decisions.

Our Approach

Studies are bespoke designed to meet individual project goals.  Our experience includes a variety of B2C and B2B studies, including niche audiences. Our approach is collaborative – we work closely with our clients through a series of workshops. Our goal is always to gather robust data for confident insights.

Tailored for you

What Our Bespoke Research Can Offer:

  • Willingness-to-pay and price sensitivity
  • Key value drivers – drivers of purchase, retention and loyalty
  • Price perceptions and price expectations 
  • Brand tracking – continuous research that monitors market dynamics and consumer perceptions
  • Competitor benchmarking and price position versus market
  • Identifying critical audiences for segmentation 
  • Segment driven proposition development – features mix and optimal pricing
  • Testing proposition messaging 
Guljeet Sahney

Market Research Expertise


Guljeet leads Pearson Ham Group’s Market Research arm. Within a career that spans a full breadth of pricing and brand marketing research, she brings over 20 years of client-side commercial strategy experience focused on performance improvement and revenue growth, across a wide range of sectors in both B2C and B2B environments.

Get in touch to find out more

The team was always open-minded and flexible if needed and had a very quick reactivity on all points and at any time.

Revenue Director, Global Sports Retailer

Get in touch with our Market Research Team

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