Case Studies

Driving Margin Growth for a Leading Warewashing and Ice Maker Manufacturer

Industrials & Manufacturing

Opportunities

A leading manufacturer of warewashing solutions and ice makers identified an opportunity to enhance pricing consistency across regions and improve margin performance. With increasing competition, diverse customer requirements, and local discounting practices, the business needed a robust strategy to optimise pricing, streamline discounting, and build sustainable commercial capabilities.

Challenges

  • A sales team lacking confidence to defend pricing
  • Lack of market intelligence and end-customer value drivers
  • Flat price changes and discounting approach
  • Complex value chain with multiple product dimensions

Outcomes 

The client achieved a 6% margin uplift and enhanced pricing discipline across their warewashing and ice maker portfolio.

With stronger governance and tools in place, the organisation is now well-positioned to sustain profitable growth in a competitive market.

Why It Matters

This case demonstrates how manufacturers of commercial kitchen equipment can unlock hidden value, improve competitiveness, and embed pricing excellence to drive long-term performance.

Speak to our experts today to discover how we can help you deliver margin uplift and build sustainable pricing capabilities.

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Results

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Approach

1. Product Segmentation and Pricing Framework

Designed a differentiated pricing strategy for warewashing and ice maker product lines, aligning price architecture to customer value drivers and market positioning.

2. Discounting Logic Redesign

Introduced a structured discounting framework to eliminate inconsistencies, improve transparency, and ensure pricing discipline across global markets.

3. Commercial Capability Building

Ran collaborative workshops to upskill sales and commercial teams, enabling them to adopt the new approach effectively.

4. Implementation and Monitoring

Piloted the solution in selected markets, then scaled globally with governance processes and dashboards to monitor performance and sustain results.

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