Case Studies

FTSE 100 High-end Department Stores​

Retail
Case Studies

FTSE 100 High-end Department Stores​

Retail

Promotions review and optimisation led to a modelled increase in customer conversion of +9%

Challenge:

  • Business struggled to compete against players with more flexible pricing policies
  • Poor consumer price perception in comparison with competitors

Outcomes:

  • Predicted customer conversion improvement of +9%
  • Promotions pilot devised, based on feedback from both transaction analysis and internal interviews
  • Promotion effectiveness validated using test & control groups
  • Guidelines drawn up for next promotion trial

 

+ 9 %

predicted increase in customer conversion

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