Case Studies

Financial Research Consultancy

Financial Services & Insurance


  • Service usage was not aligned with client value resulting in money left on the table
  • The client was utilising a simplistic pricing model which failed to fully capture the willingness to pay of users
  • Homogeneous service offering used across market niches failing to capitalise and realise on their value proposition


  • New model aimed to deliver additional $1.5m annual revenue
  • More compelling value proposition by tailoring to each market segment
  • Increased revenue from unbundling high value add-ons
  • Protect revenues by moving away from a user-based charging model

Case Studies

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