Case Studies

Food Technology Company

Food & Beverage


  • Client wanted to launch a new product to the market but had limited experience
  • An information vacuum driven by lack of historical data and uncertainty on industry trends contributed to inability to make objective decision
  • New product faced high-cost pressures that pricing needed to recover


  • Provided clarity in an opaque and challenging pricing situation
  • Upskilled pricing team and processes to cope with future product launches
  • Developed a modelling tool to account for a dynamic and rapidly shifting environment


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