A residential lettings company based in England. £120m revenues (including corporate services, sales and lettings). PE owned.
Challenge:
Market faced new regulation banning a key revenue stream – tenant fees
The client identified landlord management fees as a lever to recoup £6m of the £15m revenue loss from tenant fees
Organisation used an acquisition model and had not reviewed pricing in years, resulting in varying price levels
Outcomes:
Price increase secured £9m in annual revenue
Initiated process to harmonise price discrepancies across legacy accounts
Improved confidence in management team to set and achieve bolder pricing ambitions
Branch staff more familiar and capable to handle customer complaints and objection
£
9 m
Price increase secured in annual revenue
ROI
120 %
delivered impressive ROI
Case Studies
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