Case Studies

Technology Solutions In Land Information

Software & Technology, Private Equity


  • Market leader facing competitive price pressure from new entrantsĀ 
  • Uncontrolled discounting with more than 90% of revenue derived from one product with no upsell opportunitiesĀ 
  • Pricing had not been reviewed for several years


  • New model enables 5-10x revenue improvement over next 5 years
  • Able to target and attract a broader range of prospects
  • Model supports integration and monetisation of new features
  • End to end price setting to price realisation process defined with roles and responsibilities
  • Discount corridors by segment and volume of licences to guide decision-making
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