Case Studies

Transport Services Operator

Travel
Case Studies

Transport Services Operator

Travel

Developed new commercial strategy with the aim of generating +£20m of incremental revenue for company providing local bus services.

Challenges:

  • Pricing strategy was overly complex and outdated
  • Impending regulatory changes necessitated a need to reflect on and update pricing to ensure compliance
  • Pricing structures were not fully optimised by regional markets

Outcomes:

  • 2.5% incremental revenue above expectations
  • Supported client in adapting to government policy changes
  • Raised sophistication of internal pricing processes and governance

+ 2.5 %

incremental revenue above expectations

Back to top