A leading coffeehouse chain in the Nordics approached PHG to enhance value capture and improve value perception in a challenging market with declining volumes. Rapid expansion had created pricing inconsistencies, leading to inefficiencies and uncertainty.
The client faced significant challenges in pricing strategy and menu architecture . Their pricing methods and tools had not evolved alongside their impressive growth, resulting in inefficiencies and missed value capture opportunities.
In 2 months of collaboration, we introduced structured pricing methodologies, competitive analysis, and optimised bundling strategies, resulting in an estimated £1.2m–£1.6m annualised margin uplift through refined price points and strategic bundling, ensuring long term value realisation.
This project leveraged proven methodologies in Food and Beverage, supported by strong project management and extensive pricing expertise. We utilised a broad range of data points to build a strategy based on solid hypotheses rather than intuition. The approach ensured adaptability and collaboration, optimising value within existing resources while addressing pricing challenges effectively.
Understanding what your customers value and how much they’re willing to pay is key to turning that value into revenue. When price and value are aligned, businesses don’t just improve profits—they build stronger customer relationships.
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Estimated £1.2m-£1.6m annualised margin uplift through structured pricing refinements
Strengthened market positioning by aligning price points with customer expectations
Optimised bundling strategies, enhancing both perceived value and maximising profitability
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