Zeba has expertise in using various market research methods to help clients in diverse sectors to define and develop innovative pricing strategies.

With a natural and proactive attitude to problem solving and an interest in analytics, she is able to identify and capitalise on areas of improvement. Zeba leverages a diverse set of best practices and tools to effectively support client initiatives.

A self-motivated planner and strategist, she applies creative thinking to situations. She has a natural ability to build relationships and work collaboratively.